Jessie Paul, the high-profile chief marketing officer (CMO) of India’s third-largest technology services company, Wipro Technologies ,has quit to start her own venture. Ms Paul’s new venture, Paul Writer Strategic Advisory, will be a marketing platform for B2B early-stage companies in the traditional and new media space like social blogging. She will be consulting companies on marketing strategies to grow.
When contacted by ET on the development and who will run the CMO function, Suresh Vaswani, joint CEO, Wipro Technologies, said: “I’m not commenting on anything at present. It’s a Wipro policy not to talk on management exits.” Ms Paul’s resignation was accepted on Monday and she will continue with Wipro till January 8.
In her four-and-a-half years at Wipro, Ms Paul was instrumental in globalising Wipro’s marketing team, about 10% of which is non-Indian now. She also created the shared-marketing unit for Wipro Technologies and Wipro Infotech, besides devising strategies to build the Wipro brand.
Ms Paul who just wrote a book ‘No Money Marketing’ said: “The book writing experience taught me I could do a whole bunch of other things. That lead me to marketing for early stage companies, a venture I can’t undertake at Wipro as there will be a conflict of interest.” For her marketing B2B venture, Ms Paul plans to tie up with an international firm as well and involve 130 of her over-600 LinkedIn members who are part of her ‘CMO roundtable’ on the professional networking site.
Commenting on the trend to turn entrepreneur among professionals, Gita Dang, founder director, Talent Advisory Services, a Delhi-based headhunter said: “They are very ambitious people who do not see growth for themselves in companies they are working at. That could spur the shift to become an entrepreneur.”
With her entrepreneurial venture, Ms Paul, who has worked for almost 15 years in companies like O&M, Infosys Technologies, iGate, prior to working with Wipro, joins the long list of Wipro professionals to start their own ventures. These include Ashok Soota, former president of Wipro, who co-founded MindTree Consulting, Sudhir Sethi is the founder, chairman and MD of IDG Ventures India, Ramesh Emani quit Wipro to start Insta Health Solutions, where he is the founder & CEO, Sridhar Mitta, the former CTO of Wipro, founded e4e, K Vaitheeswaran is the co-founder & COO of indiaplaza.in